Intuitive site mapping that reflects the travelers’ needs: Casa do Outeiro Tuias Add a few colorful lines in a modern, easy-to-read font that doesn’t compete with other visual elements. For Langham, the words seem to jump off the page and into the traveler’s imagination. It encourages them to click through, explore, and book rather than bounce.Īlthough the text should stand out against beautiful hotel images, it should not distract from them. This approach to hotel web design helps travelers picture themselves in that specific hotel. Instead of stating the obvious, they go with text that is emotive and benefit-driven for the potential guest. Langham has a way with words and it’s drumming up business. Utilize captivating descriptions to appeal to travelers’ emotions. Text fields used to their full potential: The Langham Instead, show travelers what’s in it for them. Try them out to support your bid for direct bookings, but don’t be salesy. Most websites will enable you to activate templates with these features. Each element-images, messaging, and layout-supports the others, and viewers are enticed by the benefits of booking directly as a result. The messaging of the direct booking promotion itself is minimal and compelling. Relevant menu options (book now, rooms, amenities, images, location, etc.) are visible from the homepage. It’s enhanced by the alluring hotel imagery and the clean and organized structure of the homepage. This direct booking promotion is smart, visually attractive, and intuitive. The Palladio website combines digital curb appeal with a smart direct booking bid that gets right to the point: book on the official website. Text overlay that encourages direct bookings: The PalladioĬonsider adding a direct booking promotion right on the homepage. Only show off your best shots and make sure they are optimally sized for your page so that you can convert more travelers into guests. Use images wisely to encourage viewers to stay on your website. And although this hotel is especially photogenic, high-quality images are something that you can achieve affordably regardless of your hotel style. Of all the hotel websites on this list, Cap Rocat has perhaps the most stunning digital curb appeal.Īs soon as you land on the hotel’s homepage, you’re pulled in further by the grand, high-quality carousel of hotel images showcasing the impressive entrance and luxurious amenities. Get noticed with large, high-quality images that take the viewer’s breath away. An image carousel that works: Hotel Cap Rocat So that you can improve the look and function of your own website, we’ll share with you the five fundamental elements of web design and the real-life hotel websites that have nailed them, inspiring travelers to book instead of bounce. There are some hotels, however, that have found the secret to designing beautiful hotel websites that drive direct bookings. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel website - which is a shame, since it’s the most important part of their direct conversion funnel. They’re not converting interested travelers into confirmed guests. The majority of independent properties are losing out on a lot of business for one very simple reason: their hotel websites are poorly designed.
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